Guide: First-party Data – Time to Pivot from Firefighting to Strategy

Seven Must-Have Subscription Management Capabilities in a First-party Data World.

Google’s decision to delay ending support for third-party cookies until 2023 gives publishers a vital opportunity to build holistic, strategic first-party data business models that drive value and sustainable revenue. In this new paradigm, subscription management platforms will play a vital role, enabling publishers to both harvest and act on first-party data. In this guide, we set out the seven must-have capabilities that should shape publishers’ choice of subscription management platform` and the very real benefits that can accrue for those that make the right choices.