Understand what it is you’re doing – what is the content, who is your audience, how do you plan to generate revenue? Consider the ‘value judgement’ of your customers. Establish how digital customer profile may be different to print – what will make them pay for content? What price is right?
Different types of paywall are available and some are more suited to certain publishers. Learn the difference between a hard paywall and a soft paywall, the ‘freemium’ model and incentivized entry. Think about how to entice people to upgrade with offers.
What technology do you have in place already? What components are missing and how do you get from where you are now to where you want to be? Content management, session management, payments, access management systems and more are covered.
We look at how the paywall is implemented at a departmental level. Questions like who is on the project team, how to get buy-in from key stakeholders, what time scales are in place and what decisions need to be made and by whom, are all looked at.
